Pre-Launch and Launch of new developments: What are the Differences?

The real estate market in Portugal is constantly evolving, with new developments emerging regularly. If you are thinking about buying a property, it is important to understand the different stages of marketing: pre-launch and launch. In this post, we will explain the differences between these stages and how they can influence your purchasing decision.

What is Pre-Launch?

Pre-launch is the initial phase of marketing a real estate project. At this stage, properties are still in the approval phase or at the beginning of construction. Real estate developers begin to publicise the project to attract the first buyers and investors.

Advantages of Pre-Launch

1. Lowest Prices:
   • At this stage, property prices are generally lower than at the official launch. This is because developers are looking to secure a volume of advance sales to help finance the project.
2. Ease of Payment:
   • Developers often offer more favorable payment terms, such as longer terms and financing facilities, to attract first-time buyers.
3. Choice of Units:
   • Purchasing pre-launch allows you to choose from a wider variety of units, such as location in the building, higher floors, and preferred views.

Pre-Launch Risks

1. Uncertainties:
   • There is a greater risk of construction delays or changes to the original design. Purchases are made based on models and plans, which can bring some uncertainty about the final result.
2. Insecurity:
   • Investing in a project that is still in its early stages requires trust in the promoter and in the viability of the project.

What is the Launch?

The launch is the phase in which the property is officially available for sale, usually when construction is already completed or at an advanced stage. At this stage, the property is widely advertised on the market and open for visits.

Launch Advantages

1. Greater Security:
   • Buyers can visit the property, see the construction completed or in an advanced state, which significantly reduces uncertainty.
2. Defined Financing:
   • Financing options are more concrete, since the property is practically ready to be inhabited.

Launch Risks

1. Higher Prices:
   • Compared to pre-launch, prices tend to be higher, reflecting reduced risks and progress in construction.
2. Less Variety of Choice:
   • Many units will have already been sold during the pre-launch, resulting in a smaller variety of options available.

Final Considerations

Choosing between buying a property in pre-launch or launch depends on your risk profile, financial capacity and urgency of housing need.

• Pre-launch: Ideal for those willing to take some risks in exchange for lower prices and favorable payment terms.
• Launch: More suitable for those who prefer security and the possibility of seeing the property ready or almost finished.

In both cases, it is essential to carry out a careful analysis and, if possible, consult real estate professionals to make an informed decision. Whatever your choice, buying a property is an important decision and should be made based on detailed and up-to-date information.

We hope this post has clarified the differences between pre-launch and launch properties in future developments in Portugal. Good luck on your real estate journey!